502 Circle, College Sports Co. & NOCAP Sports Launch Floyd Street Media, First Of Its Kind Athlete-Driven Media Network

Louisville, KY – 24 July, 2024 – Today, 502 Circle, the official NIL collective of Louisville Athletics, launched Floyd Street Media in partnership with The College Sports Company and NOCAP Sports. Floyd Street Media is an athlete-driven media network designed to drive new NIL revenue for 502 Circle and Louisville athletes. This innovative collaboration marks a significant milestone in the evolution of NIL in college sports as Universities and collectives seek to find more sustainable ways to drive revenue and support its athletes while relying less on donations from alumni.

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Porter Grieve, CEO of The College Sports Company, said of the new initiative: "At College Sports Co., we are focused on bringing a new audience and new revenue streams to athletic programs through athlete-driven content in this NIL era. We are thrilled to work with 502 Circle to launch Floyd Street Media and bring more resources to Louisville Athletics."

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The partnership leverages the strengths and focuses of each organization to create a new media network centered around the Louisville student athletes. The College Sports Company, known for its expertise in producing content at top schools, brings its significant experience in production and media operations. NOCAP Sports, a leading sports marketing company, adds its sales infrastructure and knowledge of sports sponsorship and athlete influencer work to drive revenue across Floyd Street Media assets and for Louisville athletes.

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Nicholas Lord, the CEO of NOCAP Sports, discussed the revenue opportunity: "The assets being created through this media network provide a new way for brands to invest into NIL and College Sports. Many brands are still hesitant to invest into individual athletes, so this gives them a way to support NIL without tying their brand to one athlete. We will see a lot of brands make their first move into NIL via these media networks. The positive feedback we have gotten already from brands to get involved with this has been overwhelming.”

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Adam Breneman, former 3x All-American tight end and Co-Founder of The College Sports Company, said: “Having witnessed the transformative impact of athlete-driven media firsthand, I am incredibly excited to bring this new media network to life with Louisville. Floyd Street Media will empower athletes to share their stories and connect with fans in meaningful ways, driving both eyeballs and revenue."

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By combining these capabilities, Floyd Street Media aims to change the way NIL opportunities are created and maximized. The new media network will serve as a foundation and platform for engaging brands in sponsorships, enhancing existing revenue streams, and launching new ones, all while providing athletes with the tools and resources to connect with fans and build their personal brands in meaningful ways.

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Dan Furman, President of 502 Circle, expresses his enthusiasm for the partnership: "We are thrilled to partner with The College Sports Company and NoCap Sports to build this first-of-its-kind media network. Floyd Street Media represents a significant step forward in maximizing NIL opportunities for our athletes and enhancing the overall success of Louisville athletics."