College Sports Co. and Canes Connection Launch “Ibis Media” to Power Next-Generation NIL Content Network

Ibis Media will serve as a fully integrated content and distribution platform, producing premium digital content, original programming, and brand-driven campaigns that connect Miami student-athletes with fans and corporate partners in authentic and scalable ways.

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Ibis Media will feature two flagship shows: “Greentree Made,” a football-focused series hosted by Mark Fletcher, and “Eye of the U,” an all-sports program covering the full spectrum of Miami athletes. These properties will serve as foundational content pillars for the network, showcasing both in-depth storytelling and broad program visibility for one of the most well-known college athletic programs in history.

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“Ibis Media represents the next evolution of collegiate media—where storytelling, athlete empowerment, and brand integration converge,” said Russ Wilde Jr, COO. “Through our collaboration with College Sports Co. and Canes Connection, we’re building a platform that unlocks meaningful opportunities for student-athletes at scale.”

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Through this partnership, Ibis Media will work directly with Miami athletes to develop personalized content strategies, expand their digital presence, and create monetization opportunities with brands.

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“Ibis Media brings a level of creativity and structure that aligns perfectly with our vision for supporting Miami student-athletes,” said Jon Gombinski, Managing Director. “Partnering with College Sports Co. allows us to further strengthen the ecosystem around our athletes while continuing to build one of the most innovative sports programs in the country.”

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Adam Breneman, Co-founder of College Sports Co. said “Miami is setting the pace for how modern college programs build and engage their fanbase, and College Sports Company is excited to partner in that evolution through the launch of Ibis Media Co. By creating premium, social-first content at scale, we’re focused on turning everyday athlete moments into compelling stories that travel—expanding Miami’s reach, energizing its audience, and creating new ways for fans to engage with the program beyond the field.”

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The launch of Ibis Media, in collaboration with College Sports Co., marks a significant step forward in the evolution of athlete-driven media networks—introducing new levels of scale, professionalism, and storytelling innovation in this new era of college sports.

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