Mercury Announces Strategic Partnership and Investment from Tom Brady’s Shadow Lion

This collaboration marks a significant milestone in the sports media landscape, bringing together Mercury's track record of building compelling college sports brands and content with Shadow Lion's industry-leading creative expertise.

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Under this partnership, Shadow Lion will leverage its award-winning storytelling and production capabilities to amplify Mercury's mission to build athlete-driven content networks at the leading athletic programs across the country. The partnership will enhance Mercury's portfolio of original content and talent, and set a new standard for college sports content in the NIL-era.

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Shadow Lion also made a strategic investment in Mercury, acquiring a minority stake in the business. 

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"Teaming up with Shadow Lion is a significant moment for Mercury," said Porter Grieve, CEO of Mercury. "This partnership will allow us to expand our capabilities and continue to create unparalleled content and experiences for fans. Shadow Lion has set the standard for content in the sports industry and we’re honored to have them as a partner and investor.”

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Gilad Haas, CEO and co-founder of Shadow Lion, stated, "Mercury's innovative approach to college sports and NIL resonates with our mission at Shadow Lion. We are excited to join forces and bring our storytelling background to the world of college sports and its incredible athletes."

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About The College Sports Company:

The College Sports Company (College Sports Co.), founded by Porter Grieve and Adam Breneman, is a premier media and production company dedicated to building media and content networks at top sports schools. College Sports Co. produces content, operates media networks, and collaborates with current and former athletes to deliver engaging and revenue-generating platforms.

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About Shadow Lion:

Co-founded by Tom Brady, Shadow Lion is an award-winning creative studio that specializes in telling compelling stories through high-quality production. With a portfolio that includes work with some of the biggest names in sports, Shadow Lion is dedicated to inspiring audiences with powerful narratives.

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For internal purposes only. Official external release coming soon.