Rock Media Launched as Tennessee’s Groundbreaking, Athlete-Driven Content Network
A collaboration between The Volunteer Club, College Sports Co., and NOCAP Sports, media network empowers University of Tennessee athletes’ NIL initiatives
Knoxville, TN – October 17, 2024 – Today, The Volunteer Club, the official NIL collective of Tennessee Athletics, is proud to announce the launch of Rock Media, in partnership with The College Sports Company and NOCAP Sports. Rock Media provides new opportunities for University of Tennessee athletes and the collective to maximize NIL potential through original content and unique sponsorship opportunities. The collaboration represents a significant evolution in how NIL collectives, universities, and athletes generate revenue while empowering athletes to tell their stories and connect with fans.
Mackenzie Mulvey, VP of Partnerships for The Volunteer Club, expressed her excitement:
“We are thrilled to partner with College Sports Co. and NOCAP Sports to launch Rock Media. This is a game-changer for Tennessee athletes, providing them with new, innovative ways to connect with fans, grow their brands, and excel in the NIL space. Rock Media is a bold step forward in driving new partnership opportunities for our athletes.”
This initiative is a new medium for sustainable and consistent revenue generation through content with current and former athletes. Rock Media bridges the gap between fans’ appetite for engaging content and the athletes’ ability to deliver, creating scalable, monetizable media opportunities.
Porter Grieve, CEO of The College Sports Company, commented on the significance of the collaboration:
“Rock Media is not just a media network; it’s the future of NIL at Tennessee. This partnership allows us to reshape the way athletes monetize their brands while also generating sustainable revenue for the university. We are building a powerful ecosystem that drives millions in NIL revenue and creates lasting impact on the college sports landscape.”
Rock Media leverages the combined expertise of The College Sports Company, known for producing top-tier media content, NOCAP Sports, a leader in sports sponsorships and influencer marketing, alongside The Volunteer Club, nationally renowned for innovation in the NIL and collegiate marketing spaces. Together, they will create dynamic content featuring University of Tennessee student-athletes and offer brands new, innovative ways to engage with college sports.
Nicholas Lord, CEO of NOCAP Sports, emphasized the revenue opportunity:
“Rock Media creates a direct pathway for brands to engage with the passionate Tennessee fanbase and community in a meaningful and measurable way. This platform allows businesses to not only support Tennessee athletes and their success, but also see a real return on investment through innovative marketing opportunities.”
The launch of Rock Media marks a pivotal moment in NIL at the University of Tennessee, providing a platform for athletes to share their journeys and connect with fans on a deeper level. This media network serves as a foundation for engaging brands in sponsorship opportunities, enhancing current revenue streams, and creating new ones, all while helping athletes build their personal brands and maximize NIL potential.
Adam Breneman, co-founder of College Sports Co., shared:
"Having seen firsthand the impact of athlete-driven content and media networks, I know how powerful they can be in elevating the brands of athletes and creating new opportunities for NIL revenue. Rock Media will give Tennessee a significant advantage by connecting one of the country’s most passionate fan bases with their favorite athletes in ways never seen before. I’m excited to see how this will transform NIL for years to come."
As part of the launch, Rock Media will introduce a variety of original content series, featuring in-depth conversations with athletes and coaches, exclusive behind-the-scenes footage of Tennessee Athletics, and much more. Over the coming months, fans can look forward to even more original content, events, and interactive experiences that bring them closer to their favorite Volunteer athletes.
LAUNCH SHOWS & EVENTS
1. Everything School with Kate Runyon
a. Hosted by Women’s Soccer Star, Kate Runyon
A weekly talk show featuring athletes from every sport, giving fans an inside look at the life of a Tennessee Volunteer on and off the field.
2. High VOLume
a. Hosted by JP Estrella & Cameron Carr
A weekly podcast where JP and Cam sit down with teammates and special guests, giving fans an authentic glimpse into the game, their personal lives, and the real Knoxville experiences.
3. Kick-Off Events (Full Coverage)
- Oct 17th - Home Run Derby
- Oct 18th - Al Wilson and Joey Kent Storytelling
- Oct 19th - Bama Tailgate
The launch of Rock Media follows the success of other media networks created and monetized by College Sports Co. and NOCAP Sports, including 1801 Media at South Carolina, State Media at Penn State and Floyd Street Media at Louisville. These networks have generated tens of millions of organic social media views and millions of dollars in revenue. Additional schools from major conferences will be announced soon, highlighting the growing national demand for athlete-driven media networks that revolutionize NIL opportunities and content creation.
About The College Sports Company:
The College Sports Company (College Sports Co.), founded by Porter Grieve, Adam Breneman, and Andrew Spano, is a premier media and production company dedicated to building media and content networks at the leading athletic departments in the country. College Sports Co. produces content, operates media networks, and collaborates with current and former athletes to deliver engaging and revenue-generating platforms.
About NOCAP Sports:
NOCAP Sports is a leading sports marketing company that helps athletes earn and brands grow in a sustainable way. From startups to Fortune 100 companies, NOCAP works with a diverse range of brands on athlete and sports marketing initiatives, specifically helping those brands invest more effectively in college sports and NIL through athlete influencers, media sponsorship, and experiential events.
About The Volunteer Club:
The Volunteer Club is the official NIL collective of Tennessee Athletics. Founded by professional athlete marketing veterans James Clawson and Hunter Baddour, The Volunteer Club is a leader and innovator in the collective space, dedicated to supporting Volunteer athletes by helping them maximize their NIL opportunities and creating unique opportunities for Tennessee fans through exclusive athlete meet & greets, specialty merchandise and private member only special events.
For more information and to stay updated on Rock Media’s latest content and events, follow Rock Media’s social media channels.
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